How Much Revenue Is Your Roofing Company Leaking?

Answer 3 quick questions and see your estimated revenue leakage per month and per year.

Correct formula:
Missed calls, leads, or opportunities × closing percentage × average job value = estimated monthly leakage.

1) How many calls, leads, deals, or real opportunities do you miss each month? Use the number of opportunities you believe are missed, delayed, ignored, poorly handled, or lost before proper follow-up.

2) What percentage of those missed opportunities would you normally close?

Enter your realistic closing percentage. Example: enter 20 for 20%.

3) What is your average job value in dollars? Use your average roofing sale, replacement, repair, or project value.

Estimated Monthly Leakage

Estimated Yearly Leakage

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Example: 20 missed opportunities × 20% closing rate = 4 missed deals. 4 missed deals × $14,000 = $56,000 per month, or $672,000 per year.